TRIMFIT KIDS
©trimfit, a legacy brand, nearing a century in the garment industry, approached us for 
a re-brand that would place them at the forefront of children’s apparel in North America. 
The challenge was creating  a brand that was accessible enough for the big box stores 
as well as boutique children’s clothing stores (in which they are positioned at the higher 
end of the pricing structure.) With a distinct focus on brand recognition, we produced
a streamlined visual platform & graphic language versatile for any application. ©trimfit 
has since been purchased and avalible at Macy’s in NYC.
 




Created at Studio Scope
Creative Direction: Siavash Khasha
Art Direction: Siavash Khasha 
Design: Siavash Khasha, Allegra Poschmann
Photography: Marie-Reine Mattera
Publications: Brand New Awards, Brandemia, Type Together 


 

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