©trimfit, a legacy brand, nearing a century in the garment industry, approached us for
a re-brand that would place them at the forefront of children’s apparel in North America.
The challenge was creating a brand that was accessible enough for the big box stores
as well as boutique children’s clothing stores (in which they are positioned at the higher
end of the pricing structure.) With a distinct focus on brand recognition, we produced
a streamlined visual platform & graphic language versatile for any application. ©trimfit
has since been purchased and avalible at Macy’s in NYC.